CX & Strategic AI for SMB
EN: Customer Experience (CX) is now a strategic advantage—and AI is accelerating what great teams can deliver. Not everyone needs a certification exam to lead real impact. This bilingual course with CU Boulder gives you practical CX + AI skills to design better journeys, make data-driven decisions, and ship results your customers feel.
ES: La Experiencia del Cliente (XC) se ha convertido en una ventaja estratégica para toda organización. La IA acelera lo que los equipos excelentes pueden lograr, ayudando a las empresas a diseñar mejores experiencias, optimizar procesos y generar resultados tangibles. No todas las personas necesitan un examen de certificación para lograr un impacto real: este curso bilingüe de CU Boulder le brinda habilidades prácticas en CX + IA para diseñar mejores experiencias del cliente, tomar decisiones basadas en datos y ofrecer resultados que sus clientes realmente perciban. |
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Dr. Francisco Miraval — Instructor (CX + IA, SpanishDr. Francisco Miraval is the founder and principal consultant of Project Vision 21, a bilingual (English/Spanish), minority-owned communications and consulting agency based in Aurora, Colorado. With over 40 years of experience in education, journalism, philosophy, and public engagement, Dr. Miraval has led inclusive outreach and multicultural communication strategies for government agencies, corporations, and nonprofits across Colorado and beyond.
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Alixandra Barasch (CU Boulder) — Faculty ContributorAlix Barasch earned her Ph.D. in Marketing from The Wharton School, University of Pennsylvania. Previously, she was an Assistant Professor at New York University and a Visiting Associate Professor at INSEAD.
Alix studies how new technologies are fundamentally reshaping consumer behavior and well-being. Her research has been published in a variety of top journals in marketing (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing) and psychology (Journal of Personality and Social Psychology, Psychological Science). Her work is regularly featured in global media outlets such as New York Times, The Atlantic, Time, Washington Post, Fast Company, Wired, and NPR. She is currently an Associate Editor at the Journal of Consumer Research and the Journal of Marketing, and serves on the editorial review board at Journal of Marketing Research, Journal of Consumer Psychology, and Journal of Personality and Social Psychology. Alix won the Early Career Award from the Association for Consumer Research in 2023, the Erin Anderson Award for an Emerging Female Marketing Scholar and Mentor in 2024, and was selected as a Marketing Science Institute Young Scholar in 2021. Before starting her graduate studies, Alix worked at MDRC, a non-profit dedicated to education policy research. She was also selected as a Fulbright Scholar, and spent a year teaching at the University of Macau and doing research at the Hong Kong University of Science and Technology. |
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Bridgette Vital — ZschoolBridgette Vital, M.Ed. A lifelong learner, educator, and leadership development strategist, Bridgette Vital holds a Master’s in Adult Education and Training, a Bachelor of Science in Business with a Minor in Digital Marketing, and is a proud member of two academic honor societies: Delta Mu Delta and Golden Key International. With more than 25 years of leadership experience in the telecommunications and technology sectors, Bridgette Vital has a proven track record in designing and delivering strategic learning initiatives for global teams. As a Gallup-Certified Strengths Coach (Learner, Relator, Futuristic, Achiever, Individualization), Bridgette Vital has led enterprise-wide programs, including Verizon’s Women of the World, where she had the privilege of hosting thought leaders such as Amy Cuddy and Indra Nooyi. Currently, she serves as Principal Strategist at Vital Shift Advisors, and is the Founder of bāb Coffee Lounge and Co-Founder of Bakery-X. Bridgette Vital also contributes to higher education as a member of the Advisory Board at St. Thomas University. She is actively pursuing executive education and adjunct teaching opportunities, with a particular focus on empowering the next generation of leaders—especially women navigating the evolving landscape shaped by artificial intelligence.
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Dalia Massiel — Instructor/ContributorDalia Morillo is a dynamic organizational strategist with over 15 years of experience in Human Capital Management, helping global organizations strengthen leadership, culture, and organizational effectiveness. She has led enterprise-wide change initiatives across Healthcare, Consumer Technology, Product Technology, and Media, guiding organizations through mergers, acquisitions, offshore initiatives, and the design of future-ready talent strategies.
She holds a Master’s in Organizational Effectiveness from New York University and has designed and facilitated transformative learning experiences that drive measurable business and people outcomes. Her work empowers leaders—from emerging managers to executives—to lead with vision, emotional intelligence, and strategic agility while building cultures of accountability, inclusion, and trust. |